In honor of National Senior Citizens Day, we honor the great accomplishments of senior citizens.
Marketing to Baby Boomers: What You Need to Know
Baby Boomers are changing the marketing game.The marketing world is quickly learning that the messaging that may have worked for The Greatest Generation, won’t work for the Baby Boomers. They are proving to be the most savvy audience the retirement industry has seen...
New Laws to Help Family Caregivers
Most adults will become family care givers at some point in their lives. In fact, an AARP study finds that nearly two-thirds of American workers between the ages of 45 and 74 have some care giving responsibilities for an adult relative. When it comes time to care for...
The Effects of Stress on Your Health
For many years, stress helped to keep humans alive. Stress activates the sympathetic nervous system, which triggers the “fight or flight” response. This came in handy years ago when animals and predators were threatening our very existence. While that’s not typically...
Senior Malnutrition: How to Feed a Poor Appetite
Written With Guest Blogger and Nutritionist, Robin Amylon As we age, several physiological and perceptual changes can lead to decreased appetite in the elderly. Seniors generally need fewer calories due to a lower metabolic rate and decrease in muscle mass and...
Being Aware of Risk Factors For the Elderly
For those caring for the elderly, it is important to be aware of the major fall risk factors. Nearly 40% of seniors will experience a fall each year, with the possibility of serious complications like hip fractures, concussions, and even death. Great care needs to be...
