Leaders That Inspire

Geoff Gross

Founder & Chief Executive Officer

Geoff Gross has over 13 years of experience in the medical alert industry. During that time, he has built Medical Guardian into one of the leading companies in the PERS industry, protecting over 100,000 customers nationwide. With an early focus on digital marketing and sales, the company now prides itself on its fast-moving technology and amazing customer service. In 2018, Medical Guardian was named Top Workplaces by Philadelphia Media Network, was named as one of the "Best Places to Work" by the Philadelphia Business Journal in 2016, included in the "Philly 100" fastest growing companies in Philadelphia, and #1072 on the Inc. 5000's list of fastest growing companies in America.

Geoff serves on the Board of Directors for Medical Alert Monitoring Association, Please Touch Museum, National Multiple Sclerosis (MS) Society of the Greater Delaware Valley and serves as Co-Chair of Children’s Hospital of Philadelphia largest fundraiser event, “Cheers for CHOP,” which raised $610,000 for the Orthopedics Department this year. Additionally, after Geoff’s best friend was diagnosed with MS, he founded and became the Co-Chair of “Preakness at the Piazza,” which has raised over $700,000 for the National MS Society.

In 2016, Geoff was named to the "Most Admired CEO's" list by the Philadelphia Business Journal. He has also been named a finalist for Ernst & Young's Entrepreneur of the Year, a "40 under 40" by the Philadelphia Business Journal and Direct Marketing News, and Smart CEO Magazine’s "Future 50". He received his undergraduate degree in Business Administration from the University of Maryland, College Park.

Mark Leighton

Chief Operating Officer

Mark joins Medical Guardian with more than 25 years of management experience, 10 of which were focused in the Healthcare space. Mark’s most recent role was as CEO of Connect America, a leading provider of personal emergency response systems. During his six years there, Mark significantly expanded the company’s Marketing and Sales capabilities, helping grow the business to one of the largest providers in North America.

Before Connect America, Mark spent four years at CVS Pharmacy, where he managed a healthcare department focused on disease state management and home healthcare. During his time there, he was able to significantly grow market share and drive increased profits.

Mark’s passion is to motivate and support teams of great people. He strongly believes that working together is the key to delivering exceptional results. In addition to running the day-to-day operations and working closely with each department, Mark also plays an essential role in obtaining new business and partnerships to fuel Medical Guardian’s growth in the coming years.

Marc Gilbert

Chief Financial Officer

Marc has over 30 years of experience in working with both public and private companies, 25 of which were spent within the alarm industry, including electronic security and PERS. This experience includes his current CFO role for Medical Guardian LLC, 7 years with Matrix Security LLC as their VP of Mergers and Acquisitions, and 13 years as the CFO for Response USA.

Prior to joining Medical Guardian, Marc formed Pinnacle Advisory Services LLC (“PAS”). PAS provided advisory services to alarm industry lenders, alarm company owners, and central stations. His area of expertise includes due diligence, financial reporting, customer retention, financing, and M&A consulting.

Marc has completed over 200 acquisitions during his career and procured more than $200 million in capital. Throughout his career, Marc has been responsible for spearheading cost-saving projects and has developed highly-skilled financial and operational management teams. He has experience in SEC financial reporting and has extensive experience overseeing due diligence processes used to evaluate acquisitions.

Robert Smedley

Vice President of Sales

Robert joins Medical Guardian with over 11 years of experience in call center management. Beginning a career in sales in 1999, Robert excelled through multiple levels of sales management leading to positions as either Vice President or Senior Vice President of Sales. He also expanded his career skills and professional education by becoming an RCCSP Certified Call Center Manager, completing Ken Blanchard Situational Leadership II Training and the Wharton School of Business Executive Development Program.

One of Robert’s most notable experiences was a tremendous 8-year run while working as Vice President of Sales and Counseling for Nutrisystem, Inc. Charged with driving performance for a 400-person call center, Robert was responsible for sales growth of $38 million annually to over $775 million annually.

Robert strongly believes in coaching and developing talent with a strong emphasis on creating a sales culture that continues to strive for excellence. Robert’s passion lies in inside sales operations with both an entrepreneurial spirit and a strategic plan focused on expansion through driving sales performance.

Sunil Vulli

Chief Technology Officer

Sunil brings over 15 years of experience in lifestyle consumer products and technology. His experience includes product innovation, digital transformation, continuity and CRM execution in health foods, personal care and home security space with a deep focus on data and automation.

Prior to joining Medical Guardian, Sunil led digital transformation as marketing and technology leader at Hihealth, LifeShield and Nutrisystem through their startup to growth phases. At Nutrisystem, he was the key member of the original team in E-commerce Operations that led NutriSystem turnaround by taking sales from $20M to $778M (EBITDA from $0 to $170M) by 2007.

Sunil has strengths in both strategic data analysis and new product innovation to maximize both topline and bottom line growth. Whether it is a process detail or new concept in IoT, he embraces big ideas but also understands ultimate success depends on what is measurable and not just what is imaginable in delivering the best customer service.

Sunil holds a Masters in Computer Science from St. Joseph's University and is currently pursuing his Masters in Business Administration from Kellogg, Northwestern.

Matthew Guerrieri

Vice President of Marketing

Matt began his career in advertising as an Intern at Engauge Media, doing marketing and competitive research. Upon graduating from The Ohio State University in 2009 with a Bachelor Degree in Social Communications/Marketing, he was hired by Digitas Health as an Associate Media Planner.

In 2011, he was promoted to Media Planner in which time he worked on numerous accounts including: Crestor (heart medication), iBGstar (blood glucose monitor), Synvisc-One (knee pain treatment), Fluzone (flu shot), Menactra (meningitis) and Sklice (childrens headlice). During this time he worked to improve his skills in finance, planning, marketing, client deliverables and team management.

In 2013 Matt came to Medical Guardian as a Digital Marketing Manager. After a year and a half of managing budgets, partner performance and sales expectations he was promoted to Director of Marketing where he oversees a team of 6 marketing professionals.

Pete Cava

Director of Information Technology

Pete is a graduate of Drexel University with a B.S. in Electrical Engineering and over 25 years of technical operations and executive management experience. He started his career as Director of Technical Programs at Formation Inc. developing embedded control systems for the radar communications and large storage markets. While at Formation, Pete led their ISO 9000 certification effort.

In 1998 Pete founded and served as President of SNiP Telecommunications, a Philly Metro based regional telephone and Internet company where he was responsible for IT, sales and marketing, and call center operations.

In 2010 SNiP was acquired by NetCarrier and Pete continued his career as a business process consultant specializing in helping companies use tools like Salesforce.com and Microsoft Dynamics CRM to streaming their operations. He then joined Medical Guardian in June 2015.

Russell Reich

Logistics Manager

Russell joined the Medical Guardian team with more than 15 years of experience in the hospitality industry. Most recently, Russell worked as the Outlets Manager at Radisson Warwick, where he oversaw the hotel restaurant, bar, coffee shop, and room service for three years.

Beginning as a Sales Associate in April of 2013, Russell quickly rose to become one of the top-performing employees. Due to his hard work and dedication, he was then selected to create and oversee Medical Guardian’s logistics operation just six months later in September.

Since then, Russell has grown the Logistics Department from a one-man operation to a team of professionals that ships more than 400 products to Medical Guardian customers every day. As the Logistics Manager, he oversees 15 employees at Medical Guardian’s shipping and fulfillment facility in Delaware.

In 2014, Russell was honored with the Medical Guardian Employee of the Year award.

Paige Coho

Director of Marketing

Prior to Medical Guardian, Paige graduated from the Art Institute of Philadelphia in 2012 with a dual Bachelors’ Degree in Marketing and Graphic Design. While in school, she spent three cumulative years interning for fashion house moguls Oscar de la Renta and Milly, and international retailer, QVC.

After graduating, Paige went to work for May Media Group, publishers of a nationally-distributed parenting magazine. During her time there, she focused on digital marketing and was an integral part of launching both the media group’s start-up ecommerce site and communications programs.

Paige started at Medical Guardian in September of 2013 as the Affiliate Marketing Coordinator. In this role, she was responsible for the development and growth of the affiliate and performance marketing programs, greatly increasing Medical Guardian’s presence within the digital space. In January of 2015, Paige was promoted to Marketing Manager. Today, she focuses largely on communication and customer journey strategy and the team’s project management.

Sean Coyle

Director of Finance

Sean joined Medical Guardian in June 2014 as the Controller. Leading the finance team Sean is responsible for the overall accounting and financial reporting functions for Medical Guardian LLC. In addition he also oversees Medical Guardian’s billing and collections department.

Prior to joining Medical Guardian, Sean spent over twelve years in public accounting at Elko & Associates Ltd. While at Elko, he led teams on audit and review engagements, prepared complex corporate tax returns and performed due diligence for lender support in the security and alarm industry.

Sean is a 2004 graduate from Widener University where he received a Bachelor of Science in Accounting.

Liz Taylor

Director of Human Resources

Liz graduated from Temple University with a Bachelor's Degree in Business Administration majoring in International Business and Marketing. Liz started her career in Human Resources as a Corporate Recruiter in the real estate industry for University City Housing before becoming a Recruiting Specialist at Farmers Insurance, where she focused on hiring insurance agents throughout Pennsylvania.

In 2015, Liz was hired at Di Bruno Bros. as their Recruiting Manager and oversaw recruiting for the entire organization, which comprised of seven unique locations. She was then promoted to become an HR Business Partner for Di Bruno Bros. and was responsible for recruiting, employee relations and strategic planning for over 200 employees in multiple locations. Liz obtained her SHRM-SCP certification in Human Resources in 2017.