Meet The Team

Geoff Gross

Geoff Gross

Founder & CEO

Geoff has over 10 years of experience in the Medical Alert industry. During that time, he has built Medical Guardian into one of the leading companies in the industry, protecting tens of thousands of seniors each day. With an early focus on digital marketing and sales, the company now prides itself on its fast moving technology and amazing customer service. In 2015 Medical Guardian was named as one of the "Best Places to Work" by the Philadelphia Business Journal, included in the "Philly 100" fastest growing companies in Philadelphia, and #1072 on the Inc. 5000's list of fastest growing companies in America.

Previously, Geoff served as Founder of Instock.com, an Ecommerce platform focused on local shopping and Tracking Now, a leader in Commercial GPS Tracking Systems. A technology based company, Tracking Now was acquired in June 2010 by Acadian Monitoring Services. Prior to that, Geoff was a partner in the Philadelphia based real estate firm, Equity Partners, where he specialized in both Investment Sales and Leasing.

Geoff sits on the Board of Directors for the National Multiple Sclerosis Society of the Delaware Valley and the Medical Alert Monitoring Association. In 2013, he founded and chairs an annual fundraiser for the MS Society called Preakness at the Piazza. The event has raised over half a million dollars to date. Geoff has been named as finalist for Ernst & Young's Entrepreneur of the Year, a "40 under 40" by the Philadelphia Business Journal and Direct Marketing News, and Smart CEO Magazine’s "Future 50". He received his undergraduate degree in Business Administration from the University of Maryland, College Park.

Marc Gilbert

Marc Gilbert

CFO

Marc has over 30 years of experience in working with both public and private companies, 20 of which were spent within the alarm industry, including electronic security and PERS. This experience includes 7 years with Matrix Security LLC as their VP of Mergers and Acquisitions, and 13 years as the CFO for Response USA. After his 20 years in the alarm industry Marc was the Managing Director and CFO for Snip Link LLC, an internet and telecommunications company, for two and a half years, and then accepted the position of CFO at Elko &Associates where he developed and led the Alarm Industry service line.

Prior to forming Pinnacle Advisory Services LLC, Marc spent three years at Elko & Associates. Marc was responsible for training and leading a team of professionals to work within and understand the nuances of the alarm industry. Marc works with alarm industry lenders, alarm company owners, and central stations. His area of expertise includes due diligence, financial reporting, customer retention, financing, and M&A consulting.

Throughout his career, Marc has been responsible for restructuring organizations and spearheading other cost saving projects. He has developed highly skilled financial and operational management teams. He has experience in SEC financial reporting and has extensive experience overseeing due diligence processes used to evaluate acquisitions.

Robert Smedley

Robert Smedley

V.P. of Sales

Robert, a graduate from Montclair State University, joins Medical Guardian with over 11 years of experience in call center management. Robert began his career in sales in 1999 and began a career path where he excelled through multiple levels of sales management leading to positions as either Vice President or Senior Vice President of Sales. During that time Robert expanded his career skills and professional education by becoming an RCCSP Certified Call Center Manager, completing Ken Blanchard Situational Leadership II Training and completing the Wharton School of Business Executive Development Program.

While Robert has had remarkable success at many companies, one his most notable experiences was a tremendous and notable 8 year run while working as Vice President of Sales and Counseling for Nutrisystem, Inc. Charged with driving performance for a 400 person call center, Robert was responsible for sales growth of $38 Million annually to over $775 Million annually. After joining Nutrisystem, Robert was Senior Vice Price of Sales and Member Services for eDiets.com in Fort Lauderdale, FL.

Robert strongly believes in coaching and developing talent with a strong emphasis on creating a sales culture that continues to strive for excellence. Robert’s passion and main area of expertise lies in inside sales operations with both an entrepreneurial spirit and a strategic plan focused on growth and expansion through driving sales performance. His brings an energy that will spread throughout the floor and we are thrilled for the next chapter as Robert leads the team.

Lydia McPherson

Lydia McPherson

Director of Client Services

Lydia received her B.A. in Political Science from the University on North Carolina Central University. She also earned her Master’s certificate from Villanova University in Applied Project Management and is a Certified Scrum Master.

Lydia joins Medical Guardian with more than 15 years of experience in the Telecommunications & Cable Industry. She began career in 2000 with AT&T in NYC where she served as a Field Operations Coordinator and 5ESS/DMS Switch Engineer. As a member of the Operations and Engineering team, she managed the installation of transport equipment along with the configuration, test and turn-up of circuits. Lydia was also responsible for moves, additions, and changes of telecommunication services and equipment, operations and maintenance across the Northeast and Mid-Atlantic regions.

In 2007, Lydia joined SnipLink Telecommunications (later acquired by Netcarrier Telecom) as a Project Manager serving small to medium-sized business customers managing the delivery and installation of voice, high-speed T1 internet access, IP-based application, and co-location services in the New Jersey and Philadelphia areas. She was promoted to NOC manager in 2009 and led a team of Tier 1 and Tier 2 technicians responsible for supporting both residential and business customers, managing multiple vendors and engineers. This was a 24x7x365 operation whose primary responsibilities included monitoring, alerting, preventing and resolving network outages in a timely manner while providing world class customer service.

Most recently, prior to joining Medical Guardian, Lydia managed a team of CPE Software Program Managers and Engineers at Comcast in the Technology and Product Organization in Philadelphia, PA. Lydia and her team managed new feature development resulting in the launch of six new RDK powered devices and the deployment of new products, innovative technologies, and applications.

Matthew Guerrieri

Matthew Guerrieri

Director of Marketing

Matt began his career in advertising as an Intern at Engauge Media, doing marketing and competitive research. Upon graduating from The Ohio State University in 2009 with a Bachelor Degree in Social Communications/Marketing, he was hired by Digitas Health as an Associate Media Planner. In 2011, he was promoted to Media Planner in which time he worked on numerous accounts including: Crestor (heart medication), iBGstar (blood glucose monitor), Synvisc-One (knee pain treatment), Fluzone (flu shot), Menactra (meningitis) and Sklice (childrens headlice). During this time he worked to improve his skills in finance, planning, marketing, client deliverables and team management.

In 2013 Matt came to Medical Guardian as a Digital Marketing Manager. After a year and a half of managing budgets, partner performance and sales expectations he was promoted to Director of Marketing where he oversees a team of 6 marketing professionals.

Pete Cava

Pete Cava

Director of IT

Pete is a graduate of Drexel University with a B.S. in Electrical Engineering and over 25 years of technical operations and executive management experience. He started his career as Director of Technical Programs at Formation Inc. developing embedded control systems for the radar communications and large storage markets. While at Formation, Pete led their ISO 9000 certification effort.

In 1998 Pete founded and served as President of SNiP Telecommunications, a Philly Metro based regional telephone and Internet company where he was responsible for IT, sales and marketing, and call center operations.

In 2010 SNiP was acquired by NetCarrier and Pete continued his career as a business process consultant specializing in helping companies use tools like Salesforce.com and Microsoft Dynamics CRM to streaming their operations. He then joined Medical Guardian in June 2015.

Jamille Williams

Jamille Williams

Director of Vendor Relations and Product Management

Jamille joined Medical Guardian in April 2010 as Director of Accounts. She has had many duties which included payroll, managing accounts payable and receivable and some basic accounting.

Most recently, Jamille was responsible for the creation and execution of the Customer Service Department. She currently manages a growing department and continuously trains new employees on providing world class customer service. In December of 2013, Jamille was honored with Medical Guardian Employee of the Year.

Emily Rickel

Emily Rickel

Director of Human Resources

Emily graduated from Penn State’s Schreyer’s Honors College with a B.S. in Recreation Park and Tourism Management and a minor in Business. After graduation, she moved to New York City to work as a Buyer for Bloomingdale’s Departments Stores. After two years in the buying office, she transitioned into Human Resources and spent five years running and managing the Executive Buying Program. Emily then spent a year at Bloomingdales.com as a Recruiter before moving back Philadelphia. Throughout her time in NYC, Emily earned her PHR Certification (Professional In Human Resources) from Pace University.

In May of 2012, Emily moved back to Philadelphia and worked for Burlington Coat Factory as a Corporate Recruiter. She then joined Medical Guardian in March 2013.